North Carolina Mutual Life Insurance Co. rebrands to NC Mutual

On the subject of ‘shorter, better’, life insurer North Carolina Mutual Life Insurance is now NC Mutual. But that’s not all, CEO Michael L. Lawrence, which took over the troubled company in 2016, also shared a bit about the company’s strategy going forward, which entails downsizing its footprint from six floors to one floor and becoming a distributor for national carriers such as Prudential and MetLife so it can expand its product line to home, auto and health insurance. “The company needed to make changes to re-introduce itself to a younger, African-American market that might not be aware of the company’s history” – said Michael L. Lawrence. Well, here’s a bit of a history. (1) AM Best, the one that ranks insurers based on their financial strength, gave the company a C++. Plus, its P&L is heavier on the “L”.

Oh and for a company that just announced rebranding, its web presence looks awfully the same.

Bottom Line: Ladder meet your lunch.