Zurich sponsors eSports team FOKUS CLAN
The German arm of Zurich announced it will become a premium partner of FOKUS CLAN, “the most ambitious project in FIFA eSports.”
“The ever-growing e-sports sector fits the agile pioneering role that Zurich plays in the insurance industry. In addition, the e-sports area offers us a considerable reach potential: FOKUS CLAN alone with its team members is one of the largest FIFA social communities with around 2 million followers. With our involvement in e-sports, we are addressing a younger and digital-savvy target group. The market and with it the fans of games like “FIFA 20″ is growing. At the same time, the team members of FOKUS CLAN with their social media affinity offer a perfect basis for quickly reaching a young target group with our sponsorship. We will place Zurich authentically in a relevant environment as an experienced sponsor in the sports business.” – Annika Bäcker, Head of Marketing at Zurich Group Germany.
The soccer game simulation game “FIFA” is the most popular in Germany most sold console game.
As part of the campaign, the Zurich logo will be integrated analog and digital on all FOKUS CLAN jerseys. Together with the e-sports team, regular content is also created. Additional activation measures such as competitions or meet & greets round off the cooperation.
“Winning Zurich Insurance as a new strategic partner is an enormous step in our development. We are profiting from the radiance of an enormously strong brand that stands for sporting values such as performance, fairness and team spirit. You just have to see how long-term, sustainable and cleverly activated Zurich’s partnerships in classic sport are to get an impression of what we are going to do together in the future.” – Hanspeter Tinner, spokesman for FOKUS CLAN.
