Zurich Italy launches life insurance that requires 5 questions to activate

Zurich Italy has launched Smart Protection, a simplified life insurance product aimed at making coverage more accessible for Italian families. The policy can be activated by answering just five questions, with no need for medical exams or supporting documents.

Smart Protection offers:

  • Flexible coverage amounts ranging from €50,000 to €250,000

  • Term lengths from 5 to 20 years

  • Optional accident riders that double or triple the payout for accidental or road deaths

  • Annual premiums that can be paid monthly, quarterly, or semi-annually at no extra cost

  • Tax incentives of up to 19% (max €530 annually)

The product is available through Zurich’s agency network and Zurich Bank advisors.