Zocks raises $45 million

Zocks, a San Francisco-based startup offering an AI assistant for financial advisers, has raised $45 million in a Series B funding round co-led by Lightspeed Venture Partners and QED Investors, with participation from Motive Ventures, 14Peaks Capital, and others, bringing funding to date to $65 million.

Founded in 2022, Zocks claims that its AI assistant saves financial advisors 10+ hours a week by automating administrative tasks like meeting notes, forms, intake and account opening forms, client emails, and more.

The solution is used by 5k financial firms, including Ameritas, Cambridge Investment Research and Carson Group.

“This past year has shown just how fast AI is advancing and, with it, how quickly client expectations are changing. Clients want highly personalized service where advisors are anticipating their needs. Zocks is both a system of work for advisors, and now also a system of insight for advisors and firms. We’re aggregating data and intelligence to identify revenue-producing activities, and to guide advisors to be more personalized and proactive across their entire book.” – Mark Gilbert, CEO and Co-founder of Zocks.

“Zocks has demonstrated exceptional velocity since Lightspeed initially led their Seed round in 2024, building a comprehensive AI platform that addresses the full spectrum of advisor workflows. Their product-first culture, native AI architecture, and integration depth give them a clear advantage in capturing a huge market. We’re excited to continue to re-invest and co-lead this latest round.” – Arif Janmohamed, Partner at Lightspeed.