Zinnia secures $300 million financing from Vista Credit Partners

Zinnia , a technology and third-party administration company for the life and annuity insurance industry, has secured $300 million in financing from Vista Credit Partners, a subsidiary of Vista Equity Partners .

Founded in 2005, Zinnia, formerly SE2, claims to power over 50% of digital annuity volume in the U.S., enabling carriers to quickly launch and distribute products through multiple channels while offering enhanced digital experiences. The company’s growth has been driven by its strategic acquisition of Ebix’s Life and Annuity assets, further solidifying its position within the industry and expanding its partnerships.

Zinnia has also made headlines for its acquisitions of Breathe Life, Policygenius, and the life and annuity assets of Ebix.