Avi Ben-Hutta
Editor at Coverager

Youi gets in trouble with the Ad Standards Board

Australia-based Youi Car Insurance, which likely just wanted to make an emotional connection with its potential customers, has gotten into hot water with the Ad Standards Board over a TV ad that featured a driver taking her eyes off the road to laugh with passengers. Bottom Line: to air in the driverless era.

Marketing

Youi Insurance Launches ‘Who’s in The Car’ Content Series

By Shefi Ben-Hutta ·

Youi Insurance, Emotive marketing agency, and Google Australia are collaborating in the name of ‘Who’s in the car?’; a branded web series...

Strategy

Aussie insurer gets in trouble and more

By Avi Ben-Hutta ·

P&C insurer Youi has been fined $320,000 due to clever-slash-misleading sales techniques. Imagine telling customers payment intel is required in...

Business

What gives?

By Avi Ben-Hutta ·

Nationwide’s latest ad features Leslie Odom Jr., known for his role as Aaron Burr in the hit Broadway musical Hamilton....

Business

Geico taps into gamers

By Avi Ben-Hutta ·

Geico is targeting the young and the mostly male viewers via its latest web ad, featuring Team SoloMid, aka a team of...

Youi gets in trouble with the Ad Standards Board

Share this

Get Coverager to your inbox

Youi Insurance Launches ‘Who’s in The Car’ Content Series

Aussie insurer gets in trouble and more

What gives?

Geico taps into gamers