YAS.life Raises €780K to Reward

Berlin-based YAS.life, established in 2016 and led by Dr. Magnus Kobel, has announced a €780K round from Investitionsbank Berlin (IBB).

The startup offers an app to allow users to track their fitness and engage in athletic “challenges”. Last, there’s a built-in reward scheme from select partners including Garmin, Fitness First, SportScheck and Runner’s World. In addition to its D2C model, YAS.life also targets life and health insurers with a white-label platform that encourages a healthy lifestyle.

Bottom Line: Principal and Sureify come to mind.