WTW launches AdWrap

Willis, a WTW business, has introduced AdWrap, a master-controlled insurance solution tailored for the U.S. marketing and advertising production space.

The product targets businesses and their vendors—including in-house teams, agencies, and influencers—offering customizable coverage from pre-production through airdate. AdWrap is designed to streamline costs by eliminating vendor markups and providing transparent, risk-based pricing.

Backed by WTW’s media and entertainment team, AdWrap includes 24/7 support and global capabilities, aiming to reduce complexity and improve efficiency in content production insurance.