A word with Beth Godlin

“On the sales side, chat is probably not going to take off because customers want to know if their specific situation will be covered and that’s sometimes very hard for an insurance agent to answer let alone a chatbot” – president of Aon Affinity Travel Practice Beth Godlin isn’t a big fan of conversational interfaces for sales but is a big fan of data-entry tools and using analytics to learn how to better mix automated workflows along with human agents. Did you know? Aon and Expedia are more than just friends.