A word with Andrew Essex

“Celebrity, silly and deadly serious seems to be the new formula” – former vice chairman of advertising agency Droga5, Andrew Essex, on Super Bowl ads. Worth Noting: fintech startup SoFi was a first-time advertiser with an edited ad after receiving negative feedback on its original version, which identified people as ‘great’ or not great. Watch here. Speaking of ads, Australian health insurance company Medibank is getting some love for its latest advert featuring same-sex couples and families. The new norm.