Willis launches Zest Insurance

Willis, a WTW business, has launched Zest Insurance, a digital insurance platform for SMEs in Australia.

The platform offers a “seamless, fast and intuitive online experience” backed by broker support. Business owners will be able to purchase, manage and renew their insurance policies online.

Zest Insurance will be available initially to businesses in the administration and support services industry, including bookkeepers, payroll services, management and marketing consultants, market research firms and more, with plans to expand industry offerings in future phases. Zest Insurance policies for this first industry will be exclusively underwritten by Chubb.

“The launch of Zest Insurance comes at a pivotal time for the Australian SME market. With 97% of businesses having 20 or fewer employees, the platform is poised to serve a vast and growing segment of the market. Zest Insurance aims to bridge the gap between traditional insurance models and the digital expectations of modern SME owners. We’ve built Zest Insurance to be more than just a platform. It’s a new way of thinking about SME insurance. It’s about simplicity, transparency and putting the customer first. Together, we’re setting a new standard for SME insurance, starting in Australia.” – James Baum, Head of Pacific, WTW.

“SMEs are the backbone of the Australian economy, yet many still face outdated, complex processes when it comes to insurance. They increasingly demand convenience, speed and tailored insurance solutions. Zest Insurance is our answer to that challenge, bringing together digital convenience and trusted expertise in one powerful platform. It aims to make purchasing business insurance more straightforward for small business owners.” – Brent Lehmann, Head of Commercial & Affinity, Pacific at Willis.