What’s the Big Deal With Chatbots?

I know you’ve heard this word before and asked yourself what does it mean. So let’s get to the meat of it and answer the question. A chatbot is a software that holds a conversation with the user, in a manner that enables users to ask questions and get answers or instruct the chatbot to do something.

Most people mistakenly believe that chatbots are supposed to replace human workforce . In fact, it is unquestionable that chatbots are better than humans when it comes to being available to work 24/7. Also, chatbots maintain and use gigantic amounts of data that the human mind cannot grasp by itself. However, this concept is mistaken. Chatbots are not aimed to replace human customer service but rather complement it. How exactly is it done?

Imagine that you are an independent insurance agent. You want to provide your existing customers the best service possible while strengthening your personal relationship with them. At the same time, you also need to keep in mind that it is essential to expand your customer base. The decisions regarding the attention to each task and customer are indeed challenging. This type of challenge is commonly experienced across various business owners. Here is the part where a chatbot can help.

You can easily add a chatbot to your agency’s website, that will communicate with customers, whether you’re working now or not. The chatbot will respond to frequent questions, reducing the time you would’ve spent answering these questions yourself.

But this is just the beginning. It will ask the customer if he/she wants to renew their policy if they are existing customers, and offer a personalized full quote for a policy for new customers. It can also provide useful information to the client, recommend on other products and schedule calls with the agent. So as we can see, the chatbot is a tool that assists the insurance agent and provides great service to the customer  –  a win-win solution for both sides.

Now what does Artificial Intelligence have to do with this? Well, the chatbot machine keeps on learning and adds more layers the more people use it and teach the system. Just like a child that hears a new word a few times and then knows what it means and how to respond  –  the chatbot learns what users want and need from him.

From booking flights, to buying goods in e-commerce stores and setting up doctor appointments  –  chatbots are here to stay. If you’re reading this, I’m guessing that you want to learn more about chatbots and how they can help your business goals, click here to do just that!