What’s love got to do with it?

“Haven’t found the love of your life on Tinder yet? We feel you” – SoFi’s opening line for one of its invitation only singles event. Turns out SoFi’s dating events are massively oversubscribed, according to CEO Mike Cagney. Tag under O2O. Bottom Line: when SoFi says ‘tips on money, career and more!’, it really does mean more.