Wells Fargo tries harder
“Building Better Every Day” – the slogan of Wells Fargo’s latest multi-channel ad campaign, which will launch in mid-April, because it needs to regain trust after its failed cross-selling-slash-sales-tactics, where it opened some 2 million fraudulent customer accounts. Why ‘failed’? Because it got caught. Bottom Line: consumers opened 43% fewer checking and 55% fewer credit card accounts on a yearly basis in February. Vice versa, Wells Fargo’s ad budget is on the rise .
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