Wellness startup Headway raises $26 million

NY-based therapy marketplace, Headway , announced it has raised $26 million in Series A funding, bringing its total funding to $32 million. The new round was led by Thrive and GV, with participation from existing investors at Accel, GFC and IA Ventures. The company also received angel investment from One Medical, Flatiron Health, and Clover Health.

Founded in 2017, Headway helps people search for and engage therapists who accept insurance for payments.

“The reality is that therapists would accept insurance if it weren’t so hard. But it is hard, because insurance wasn’t built for therapists. It was built for huge hospital systems who employ entire departments to deal with the administrative burden of insurance. As individual practitioners, therapists don’t have the bandwidth to support taking insurance. Headway is solving this problem by building the first national network of therapists who accept insurance. Because Headway’s free software for therapists handles all the work to accept insurance, two out of three providers that you’ll find on our platform don’t accept insurance anywhere else. Headway also enables anyone to find a provider who accepts their specific insurance plan.” – Andrew Adams, Co-Founder & CEO, Headway.