WatchTower becomes ThreeFlow, raises $8 million

Chicago-based employee benefits software WatchTower announced it is now called ThreeFlow . The company also announced that they have raised $8 million in a Series A round led by Emergence Capital, with participation from Equal Ventures and First Trust Capital Partners.

“The name ThreeFlow best represents our mission of designing technology that leads to better decisions. We connect people, systems, and information, making it easier for insurance carriers to win business and benefits brokers to empower employers to make better benefits decisions for their employees. With a new name and brand comes an expanded mission to build the first Benefits Placement System (BPS), a new category of enterprise software for the two main stakeholders: brokers and carriers. We aim to pull the employee benefits industry forward by enabling each to manage the entire placement process in one shared system.”

Founded in 2015 and a team of ~68, ThreeFlow is a Benefits Placement System, a new category of enterprise software that allows brokers and carriers to manage the entire placement process in one shared system.

“Every company offers insurance benefits, yet the complexity involved in the procurement process has been long overlooked. ThreeFlow has built the only solution tailored to the needs of this ubiquitous yet unchanged aspect of insurance. Modernizing a long-established industry requires vertical technology that takes into account its specific requirements. This is why we previously invested in companies like Veeva Systems (for life sciences) and Blend (for financial services), and why we believe ThreeFlow will be an iconic industry cloud leader.” – Joseph Floyd, Emergence Capital.