VIG acquires stake in Polish broker Phinance

Vienna Insurance Group (VIG) has acquired a 48.82% stake in Phinance , one of Poland’s largest financial brokers, as part of its ongoing effort to strengthen its position in the Polish market.

The transaction, finalized on March 13, 2025, follows the merger of VIG’s three life insurance companies in Poland last year into a single entity—Vienna Life—now the fourth-largest life insurer in the country. The move signals VIG’s commitment to expanding its distribution network and deepening its footprint in Central and Eastern Europe.

Phinance operates across insurance, investment, credit products, and financial consulting, offering VIG access to a large customer base and established sales infrastructure. The investment aligns with VIG’s multi-channel strategy, which also includes Compensa Non-Life, InterRisk, Beesafe (a digital insurer), and pension provider Vienna PTE in the Polish market.

The acquisition was approved by Poland’s Office for Competition and Consumer Protection (UOKiK).