USAA to serve as Title Sponsor for HYROX Dallas in November 2025

HYROX announced that USAA will be the title sponsor for the upcoming HYROX Dallas competition Nov. 21-23 at the Kay Bailey Hutchison Convention Center. Founded in 2017 and having grown into a global fitness phenomenon, the competition includes a timed circuit that has been widely embraced as a “competition for everyone.”

“USAA is proud to sponsor Dallas HYROX and spotlight the athletes and stories that make this competition so unique – including many who are military servicemembers and veterans. HYROX drives community and camaraderie contributing to overall well-being, aligning to our mission to help the military community thrive in every aspect of life.” – Jenna Saucedo-Herrera, Head of Corporate Impact.

To celebrate the sponsorship, USAA will be hosting “Military Competition Corner” featuring interactive agility elements, recovery spaces, and exclusive USAA HYROX Dallas patches for veterans and the military community. Information on how programs like Face the Fight®, founded in 2023 by USAA alongside partners Reach Resilience and the Humana Foundation, will be woven throughout to emphasize how teams and connections can create meaningful change.

Also, as part of the Dallas event, USAA will host Team USAA, a group of 40 athletes across the military community who will participate in the competition. Members of Team USAA include USAA employees, Wounded Warrior Project® athletes and local military members.

The sponsorship builds on USAA’s Face the Fight initiative, which focuses on mental health, resilience, and community among veterans. Since its launch in 2023, Face the Fight has distributed over $42 million in grants, impacting more than 620,000 veterans through care, screening, and support programs.