Upbound Group to acquire Brigit for up to $460 Million

Upbound Group has announced a definitive agreement to acquire Brigit, a financial health technology company, for up to $460 million in cash and stock.

Founded in 2017 and launched in 2019, Brigit operates with a team of approximately 100 and offers subscription-based products like Instant Cash advances, credit building, and financial wellness tools. With nearly two million monthly active users, Brigit has saved customers approximately $1 billion in overdraft fees and is projected to generate $215–$230 million in revenue by 2025. To date, it has raised $115 million in funding. Additionally, its car insurance product is powered by Savvy Insurance Solutions .

Brigit’s integration will enhance Upbound’s brands, including Acima and Rent-A-Center, through its proprietary AI and data capabilities, improving risk management, fraud prevention, and personalized customer experiences. The acquisition is expected to drive growth, reduce churn, and diversify Upbound’s financial solutions portfolio.

Brigit will continue operating as a segment of Upbound, retaining its branding, New York headquarters, and leadership under co-founders Zuben Mathews and Hamel Kothari.