University First partners with Insuritas

University First Federal Credit Union is collaborating with Insuritas to design and launch a credit union owned, full service insurance agency. The Salt Lake City-based community bank has 100,000 members and $1.2 billion in assets.

Insuritas’s meta-agency platform, which is deployed across a network of partners serving over 10 million customers nationally, enables financial institutions to integrate with a variety of insurance carriers across auto, home and business to offer a digital insurance experience to their depositors using their own brand.

“Our partnership with University FCU will create a Credit Union owned insurance agency engineered to help their members shop, compare and buy the auto, home and business insurance products they purchase every year. The agency will be owned by the Credit Union, and operate under the University brand that members know and trust. By connecting their members to dozens of insurance carriers competing for their business on the Insuritas’ iINSURE platform, members will be able to seamlessly obtain the right coverage, at the right price, for all of their insurance needs, all while helping the Credit Union expand wallet share and non-interest income.” – Insuritas CEO Jeffrey Chesky.