UBS invests in Trust & Will
UBS announced today that UBS Next, the firm’s $200 million strategic fintech portfolio, has invested in Trust & Will, a digital estate planning platform. The investment amount was not disclosed.
Trust & Will’s platform allows individuals in the U.S. to set up trusts, wills, and guardianships online. The company averaged ~290k monthly website visits in 2021 and is backed by Northwestern Mutual Future Ventures, Fifth Third Bank, AARP, and others.
“Trust & Will’s platform helps to further digitalize and personalize an increasingly important aspect of wealth management: estate planning. With this investment, we are exploring services beyond banking where we can partner to deliver real value for our firm.” – Mike Dargan, UBS Group chief digital and information officer.
“We are excited to be the newest member of UBS’s portfolio of fintech companies. With their investment and expert guidance, we will continue to develop innovative solutions to better serve our members and make creating a legacy, an accessible and achievable feat for American families.” – Cody Barbo, founder and CEO of Trust & Will.