Uber partners with Cambridge Mobile Telematics to launch Advantage Mode for drivers

Uber is working with Cambridge Mobile Telematics (CMT) to enhance driver safety and performance.

Beginning next month, Uber is rolling out Advantage Mode in select cities such as Austin, Miami, and Phoenix. This new program offers higher earnings and more exclusive ride requests to highly-rated drivers who accept more often, cancel less, and ensure riders reach their destinations safely.

When a driver is in Advantage Mode, they’ll receive more exclusive ride requests and earn 5% more on UberX and other non-premium rides compared to Standard Mode.

Eligibility for Advantage Mode is based on an acceptance rate of 25% or more, a cancellation rate of 8% or less (both based on the last 100 trip requests), a star rating of at least 4.85, and, starting 9/2, a CMT driving score of 75 or more.

CMT uses phone sensor data to provide insights on driving behaviors such as speeding, hard braking, harsh acceleration, sharp turns, and phone handling. Drivers can access a dashboard in the Safety Hub of the Uber app to see their driving score and receive tips for improvement.

Bottom Line: Higher earnings translate to 5% more on UberX, which may be a low incentive to change driver behavior.