Tweeting its way to customers

Bajaj Allianz has launched a Twitter-based insurance platform called #TweetInsurance to harness the power of digital technology and provide hassle-free customer experience. Customers and non-customers alike can follow @BajajAllianz and can either tweet #TweetInsurance or send a Direct Message to the insurer, with any of the hashtags below, to instantly obtain insurance information via Twitter’s messaging app and even #buy insurance.

Recall: last month Bajaj Allianz launched a 3-year insurance policy for two-wheelers for those not afraid of commitment. Bottom Line: the innovative one.