TruStage Ventures backs Debbie

New York-based fintech Debbie has raised $5.3 million in seed funding and introduced a rewards platform designed to incentivize saving and debt reduction rather than spending. The round was led by TruStage Ventures  and Reseda Group, with participation from One Way Ventures and Zeal Capital Partners. Total funding to date stands at around $10.5 million.

Founded in 2021, the startup has partnered with 11 financial institutions and positions its model as aligned with their interests, as improved user financial health can drive higher deposits. Its Rewards 2.0 platform gives users points for depositing money into savings or paying down credit card balances, with points redeemable for cash. Users can earn higher rewards through partner bank and credit union accounts, as well as by completing financial education modules and reaching savings goals.

Debbie reports more than 200,000 users, with $2.3 million in cash rewards distributed and $149 million saved toward financial goals.

The company has 59 employees, reflecting 20% year over year growth, with a 13% increase over the past six months and 79% growth over the past two years.