Trust & Will raises $15 million
Digital will company Trust & Will has raised a $15 million Series B round of financing led by San Francisco-based Jackson Square Ventures (one of Docusign’s biggest venture investors), with participation from new investors, Fifth Third Capital Holdings, Northwestern Mutual Future Ventures, AARP, Rosecliff Ventures, Hack VC, Actium Partners, and Noah Kerner (CEO at Acorns and Cofounder at Say) & Jeff Cruttenden (Cofounder at Say, Acorns, and Treasury). To date, the company raised $23 million since its inception in 2017.
Trust & Will shared that over 160,000 members have used its estate planning service which starts at $39 for a Guardian and goes up to $399 for a Trust, however, the service is also offered for free as the company recently introduced a free product for financial advisors and they now have over 1,000 advisors using the platform.
The company operates in the space of Willing, Tomorrow and freewill.com; to name a few.
Bottom Line: have a look below at insurance companies interested in the space.
Insurers’ Investments in the After-Life Category
|$18M||Digital will service|
|Fabric||CNO Financial Group
|$30.5M||Life insurance agency and digital will service|
|$15.6M||Legal documentation storage and collaboration tool|
|Trust & Will||Northwestern Mutual Future Ventures||$23M||Digital will service|