TruShield’s #CoverYourAss Campaign is Bold and Beautiful

Meet TruShield Insurance :


Think: a digital broker serving Canadian small business owners through affordable and flexible insurance solutions for their businesses. The brand is a part of the Northbridge Financial Corporation family of brands, which is wholly owned by Fairfax Financial Holdings. Oh, and it’s also known for the #CoverYourAss campaign and website (


Get a feel for its UI below:



PS. Remember Berkshire’s Cover Your Business?

PPS. Speaking of small business insurance, thinking of Evari, the Sydney-based insurance startup established by Daniel Fogarty to target cafes, restaurants and small retailers; for starters. Look again: