Trupanion reaches the one million milestone

Pet insurance provider Trupanion has enrolled its one millionth subscription pet across its portfolio of subscription brands in North America and Continental Europe.

On December 31, 2023, the company had 991,426 enrolled pets.

The one-millionth subscriber was Boz, an Australian cattle puppy from Connecticut. Boz is the third pet in his household to be protected by Trupanion.

In 2022, the pet medical insurance category in North America generated over $3.5 billion in revenue, up approximately 24% year-over-year, with Trupanion the largest contributor to that growth, according to the press release.

“The need for high-value, pet medical insurance has never been greater. We cherish our pets and want to care for them as we would any family member. With high-quality pet medical insurance, pet parents can access a higher-standard of veterinary care for their pets, more easily budget for unexpected accidents and illnesses, and avoid finances dictating medical care. Through Trupanion’s subscription offerings, we remain committed to providing accessible and comprehensive coverage to ensure every pet receives the care they need.” – Margi Tooth, President of Trupanion.