Trupanion acquires Smart Paws

Trupanion announced the acquisition of Smart Paws, “a rapidly-growing” pet insurance provider with operations in Germany and Switzerland.

Founded in 2019, Smart Paws is a team of ~13 according to LinkedIn and it offers insurance for cats and dogs. The company developed a range of pet insurance products in partnership with veterinarians, and it works with mailo in Germany and ERV, a Helvetia company, in Switzerland.

With the acquisition of Smart Paws, Trupanion builds on its international footprint, a key tenet of its 60-month plan.

The Smart Paws team will continue to manage and administer all of their products and membership policies and will be a part of Trupanion’s international organization led by Simon Wheeler.

Trupanion does not expect any material financial impact to its 2022 financial results as a result of the acquisition. The financial terms of the transaction were not disclosed.

“Continental Europe is a highly attractive opportunity for Trupanion, offering high per capita spending and relatively low levels of pet insurance penetration. Through the acquisition of Smart Paws, we look forward to expanding our footprint in other key European countries. In addition to being strategically positioned geographically in the European Union, the Smart Paws team brings expertise within the region’s veterinary industry, which will be integral to building our presence in that market.” – Simon Wheeler, EVP of International at Trupanion.