Truist acquires Long Game
Financial services company Truist has acquired Long Game, a personal finance app that uses games with cash prizes to help users win the savings game and transform “money-management-haters into financial winners.”
Founded in 2015, Long Game is a team of 12 and it has raised around $17 million. As part of the acquisition, Long Game’s engineers, designers and business leaders will join Truist’s growing Innovation team. Long Game co-founder and CEO Lindsay Holden will lead a team of engineers, product managers and designers responsible for technology innovation and development of new client-centric solutions. The team will be based in San Francisco, CA.
“At Truist, we are laser focused on shaping the future of finance with innovative people and products – and democratizing entrepreneurial opportunity while we do it. Long Game is a female-led business with a diverse team of incredibly talented innovators creating unique solutions to help people achieve financial confidence.” – Vanessa Indriolo Vreeland, head of corporate development and Truist Ventures.
“This acquisition is a critical component of a broader innovation strategy at Truist that will future-proof our core businesses and attract inventive and entrepreneurial talent to help deliver new and groundbreaking solutions. We’re incredibly excited to welcome Lindsay and the Long Game team as we roll out this strategy and create new and distinctive experiences for our clients.” – Ken Meyer, CIO for Consumer Technology and Innovation at Truist.
“Truist’s commitment to help people build financial wellness is exactly what we are about at Long Game. We’ve revolutionized bank engagement and are eager to apply ourselves to creating disruptive technologies that help Truist deliver a human touch in new ways.” – Long Game co-founder and CEO Lindsay Holden .