Why Trov picked Australia as its initial market?

Partner. Politics. Penetration. Partner as in Trov’s relationship with Suncorp, who’s “institutionalised their own disruption”. Politics, as in you only have to deal with a single regulatory authority in Australia. Penetration as in Australia is one of the most advanced smartphone markets in the world. Think ~89% penetration as of early 2016. Recall: Trov is a cloud-based personal property inventory and on-demand insurance app.