Treehouse raises $16.6 million

Treehouse, a software-enabled installation platform for electrification projects, announced $16.6 million in Series A funding with backing from Flourish Ventures, Eaton, Veriten, MassMutual Ventures, inVest Ventures, CarMax, Montage Ventures, Acrew Capital, Holman, Virta Ventures, and Invest Detroit.

Founded in 2021, the Detroit-based startup allows EV owners to get an estimate in “under two minutes” for the installation of an EV charger. Treehouse can also recommend and provide a charger.

With this funding, Treehouse will expand its operating footprint nationally in order to help automotive OEMs, utilities, fleet managers, and electrification hardware manufacturers launch scaled electrification programs.

Since launch, Treehouse has completed thousands of installations and supports dozens of partners across the country, including CarMax, Holman, Emporia, and Quilt.

“Electrification is an imperative to address the climate crisis and improve long-term grid resilience. By bringing scale, transparency, and intelligent software to the installation process, Treehouse can reduce friction and drive accelerated adoption of electrification products like EVs, smart panels, heat pumps, and home energy storage systems.” – Eric Owski, CEO of Treehouse.

“Treehouse and its software-enabled platform is transforming electrical services. We are excited to invest in Treehouse, a company bringing transparency, automation, affordability and financing options, and significant customer satisfaction to some of the largest electrification installation programs in the country.” – Emmalyn Shaw, Managing Partner at Flourish Ventures.

“Homeowners and electrical contractors need tools that reduce the complexity and streamline the installation of distributed energy resources and EV charging. We’re investing in Treehouse’s growth to scale its AI-powered software with the solutions needed to support and accelerate adoption of home electrification and decarbonization.” – Paul Ryan, general manager of Connected Solutions and EV Charging at Eaton.