Treehouse raises $10 million

Treehouse, a startup offering an installation service for home EV charges, has raised $10 million in funding led by Montage Ventures and Trucks Venture Capital, with participation from CarMax, Assurant Ventures, Acrew Capital, Gutter Capital, Detroit Venture Partners, Holman, and Automotive Ventures.

Founded in 2021, the Detroit-based startup allows EV owners to get an estimate in “under two minutes” for the installation of an EV charger. Treehouse can also recommend and provide a charger if the owner hasn’t bought one yet.

Aside from featuring estimates on its site, Treehouse works with partners to present quotes at the point of sale in auto retail locations and while applying for vehicle financing.

Treehouse, which claims to have “a proprietary network of electricians,” currently offers the service in California and Arizona and plans to launch in 30+ states in the next 12 months.

“Home charging is an essential part of the EV ownership experience and Treehouse is transforming the customer experience with a novel approach. We believe the installation-as-a-service model has disruptive potential in electrification far beyond EVs.” – Todd Kimmel, founder and managing partner of Montage Ventures

“We understand the challenges consumers typically face when it comes to installing at-home EV chargers and realize it can often feel overwhelming. The Treehouse team has developed an innovative strategy to streamline this complex process and, similar to Holman, their dedication to delivering an exceptional customer experience is truly remarkable. We’re excited to support the company’s continued growth through this strategic investment and look forward to offering customers a turnkey solution for EV charging.” – John Trieu, managing director, Growth Ventures, Holman