Travelers Drops Red Umbrella to Appeal to Millennials in New Brand

Meet Traverse :

Think: a new initiative launched by Travelers to offer monthly product and travel insurance plans. Plans are currently available in NY.

Here’s a look at its flow for product insurance:

Three things to note: (1) the purple-pink color scheme, (2) the zero deductible, and (3) contact via text or email. Certainly looks like Travelers took a page from Ageas’ playbook. Bottom Line: that time the Travelers legal department approved the following verbiage “Protection if someone is injured at your crib” for a new D2C brand. Insurance will never be the same.