Transamerica rebrands

Transamerica has introduced a refreshed brand identity, featuring an updated logo inspired by the Transamerica Pyramid and a vibrant visual aesthetic. The changes reflect the company’s focus on serving middle-market Americans with life insurance, retirement, and financial protection solutions, aiming to address evolving customer needs while expanding its reach to younger demographics.

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“Transamerica is executing a growth strategy to build America’s leading middle market life insurance and retirement company, including the nearly 68 million middle-income households that have been relatively overlooked by the financial services industry. This moment represents a significant evolution of our brand and underscores our commitment to serving the middle market and their needs. Our team of dedicated professionals, along with the financial solutions they offer, empower people to make the most of what truly matters to them. This has been our mission for over a century, and today, with new tools, technology and education, we are embracing an important opportunity to help even more families achieve their financial goals.” – Will Fuller, Transamerica’s president and CEO.