Tomorrow Raises $4.2M

Tomorrow Ideas , the Seattle-based company that allows people to create free wills and trusts, list assets, and buy life insurance, has raised $4.2m, bringing its total funding to date to $12.7m. The round was led by Sinai Venture with participation from Aflac Corporate Ventures, Allianz Ventures, and Maschmeyer Group Ventures. Allianz, Plug and Play, and Flying Fish Ventures followed on from their pre-seed investments. This new round of financing will fund the expansion of Tomorrow through distribution, advertising and partnerships, as well as the introduction of new services.


Tomorrow brings an incredibly fluid, customer-first user experience to the traditional ways wills and trusts are created . We see these major steps in protecting a family as just the beginning of how Tomorrow can bring financial security to every household. There is great opportunity for growth here.” – Managing Director of Sinai Ventures, Jordan Fudge.

“We believe every family deserves financial security and a plan for caring for our greatest assets: our children. To enable busy families to take action in establishing guardianship for children and ensuring funding for college and the future, the process needs to be more accessible, less expensive and easier to accomplish.” – CEO of Tomorrow, Dave Hanley.