Thrivent unveils new brand

Thrivent refreshed its brand with the tagline “Where Money Means More™” to highlight its focus on combining financial services with generosity. Founded in 1902, the company offers advice, insurance, investment, and retirement planning.

Then:

Now:

The refresh is backed by a $50 million national marketing campaign, up from $32 million last year, and includes ads during major sporting events and across digital platforms. Thrivent also rolled out new branding assets to its network of financial advisors to help drive local engagement. The company manages over $193 billion in assets and supported $331 million in donations and 15 million volunteer hours in 2024.