Think MAE – Maybank Anytime, Everyone
Kuala Lumpur-based financial services provider Maybank has introduced MAE – Maybank Anytime, Everyone; the first ever product that allows users to open an account via their mobile phone in less than five minutes.
“MAE demonstrates the Bank’s continuous effort in creating highly engaging digital experience for all segments of our customers through our digital banking platforms. This has been evident since the introduction of Maybank2u (M2u) in 2000, and today we introduce yet another first-in-the-market service by Maybank, in line with our commitment to becoming the ‘Digital Bank of Choice’ in the region. MAE is a result of deep research and development centered on the growing demand in the digital payment space, and created especially for the digitally savvy users. We have taken it up a notch by incorporating an e-wallet and a host of other banking features which will almost eliminate the need to visit a branch for transactions. Our intention is to ultimately bring this across to all our key home markets in the region to enable even more of the masses to enjoy the convenience of banking made much simpler, in line with our mission of humanizing financial services.” – Maybank Group President & CEO, Datuk Abdul Farid Alias.
MAE aims to enhance the functions of an e-wallet by providing access to wider banking services – ultimately creating a seamless and rewarding experience for the users. MAE’s e-wallet with banking convenience means that all banking features such as Instant transfers, ATM services, bill payments, prepaid reloads can be carried out like a regular banking account. Customers can also transfer funds from another bank account to MAE via the regular funds transfer service.
For existing Maybank customers, MAE provides greater control and visibility on expenditure for the users. The advanced Maybank App dashboard creates a simplified account viewing experience, demarcating the regular savings account from MAE. MAE can be used for daily expenditures like mobile top-ups, purchasing movie & flight tickets, paying via QRPay, sending & requesting money as well as performing contactless payment. The wider range of banking facilities is reflected in the main account namely for salary, bill payments, car and mortgage loans.