Things Are Happening at Globe Life
Globe Life’s parent company Torchmark announced its corporate name will be changed to Globe Life Inc. effective August 8, 2019. “The name change is part of a brand alignment strategy which will enhance the Company’s ability to build name recognition with potential customers and agent recruits through use of a single brand. The underwriting companies owned by the Parent Company will continue to exist as legal entities, but over a period of time will go to market under the Globe Life name to leverage branding initiatives implemented at Globe Life And Accident Insurance Company in recent years.”
In addition, Globe Life is now the official life insurance of the Dallas Cowboys. The sponsorship includes advertising and corporate events at both AT&T Stadium in Arlington, TX and The Star in Frisco, the Dallas Cowboys World Corporate Headquarters and Training Facility in Frisco, TX and special speaking engagements with key leadership from the Cowboys.
“We are thrilled to be associated with a global sports organization like the Dallas Cowboys and their owner Jerry Jones. The Cowboys organization’s emphasis on giving back to the community aligns nicely with Globe Life’s community-focused efforts. This relationship complements what we are already doing in the sports marketing space and will enhance our agents’ sales and recruiting efforts by being associated with such a well-known sports team.” – Jennifer Haworth, Sr. Vice President, Marketing of Globe Life.
Bottom Line: The Canada Life Assurance Company comes to mind.