The Zebra extends and expands partnership with MediaAlpha

Customer acquisition marketplace MediaAlpha announced a four-year extension of its agreement with The Zebra. As part of the agreement, MediaAlpha also expands its exclusivity across all paid auto and home insurance listings.

This new deal gives auto and home insurance carriers advertising in the MediaAlpha marketplace “exclusive access to The Zebra’s audience of millions of monthly users,” who are looking for the best deals on insurance.

“As the leading online destination for insurance comparison shopping, The Zebra offers the insurance advertisers on our platform the quality and volume they look for when deciding where to spend their customer acquisition dollars. We work with more of the nation’s leading carriers than any other technology provider, and our platform provides the best-in-class tools and control that publishers need to maximize revenue from paid listings, making this an ideal partnership of industry leaders.” – MediaAlpha SVP, Supply Partnerships, Keith Cramer.

“The MediaAlpha platform provides an exceptional technical integration that ensures our users have the easiest possible path to quote and buy auto and home insurance. Their open exchange gives The Zebra a substantial variety of carrier options to share with our customers and the ability to test multiple strategies at scale to optimize our business. We’re looking forward to continuing working with their team of experts that enable us to be at the forefront of a rapidly changing landscape.” – Jeff Smith, VP of sales and account management for The Zebra.