The Rebranding of StayWell

StayWell – a Guam-based insurance agency – is rebranding, according to Marianas Variety. The graphic elements of StayWell’s rebranded logo icon integrates circular elements that evoke inclusivity, belonging, and connection. These connective elements include the “S” and “I” within the logo, and hints at the number 8″.

Before:

After:

“The desire to rebrand was to emphasize the strength of the StayWell service” – Chen Mack, the company’s president and CEO.