The Mysterious Case of Guild

There once was Guild. A company established in 2013 to become an insurance platform for the collaborative economy. It looked a lot like this.


That was then. Today, the company’s URL redirects to this:


Wait there’s more. The company’s inactive Twitter account @Guild points to a new URL:



And look.


And yet Collaborative Fund was launched in 2010 to solve for (people x stuff) + new technologies^creativity. Bottom Line: Guild. Defunct.