The Latest Innovation in Funeral Planning Is Here

eFuneral Solutions, a subsidiary of Homesteaders Life, has launched a platform to connect funeral providers with the new generation of consumers through a customizable digital storefront.

“When we acquired the eFuneral® domain name and assets, we wanted to develop an innovative technology solution that would connect funeral homes with more families. eFuneral offers a resource to help funeral homes serve consumers who want to explore funeral options through a digital platform.We believe a growing number of consumers want information and resources to plan and fund their funerals online, which is consistent with many other aspects of our life today. By providing a tool funeral homes can use to serve those families, eFuneral® continues Homesteaders’ 113-year tradition of helping families fund their advance funeral plans and promoting the value of funeral service.” – Homesteaders CEO Steve Shaffer.

“We partner with funeral providers throughout the country to offer an easy way for consumers to plan and purchase services online. Our focus is on facilitating seamless engagement with families. We are an amplification of the work funeral providers are already doing, helping them leverage their marketing efforts and brand equity in a digital world to generate leads and sales and, ultimately, to connect with and serve more families. On average, funeral arrangements made through eFuneral’s platform have a 15% higher face amount than plans made in the traditional fashion. And, with our lead-sharing program, we’ve been able to pass $1.2 million in pre-need leads to our early adopting funeral home partners.” – President of eFuneral Luke Frieberg.