The Insurer That Owns a Golf Course and a Restaurant

WI-based insurer Sentry Insurance is busy planning Muse, a new restaurant slated to open September 14 . “At Muse, you’ll find the best handmade pastas, fresh seafood, dry-aged steaks, and seasonal dishes made with the finest locally grown ingredients. Savor it all while enjoying the seasonal views from our large picture windows. Enjoy lunch and dinner Monday through Friday, or take advantage of our new event space any day of the week. It’s a perfect spot for meetings, celebrations, and spectacular weddings.” And that’s according to the company’s job post. Did you know? The mutual insurer also operates SentryWorld, Wisconsin’s premier parkland golf course.

Bottom Line: ‘Beyond insurance’ just got a whole new meaning .

Speaking of Sentry, exactly one year ago the company unveiled a new brand.

Old.

New.

According to CEO Peter McPartland, the new look symbols a premium brand that offers high-touch and high customer service; one that is engaged with its customers.