The Home Ecosystem: Moving Beyond Protection

In the past few years, insurers have frequently used the term “from protection to prevention” to describe the grand opportunity that awaits. Initially, the majority of insurer-initiatives around the home focused on sensors that can detect leaks, fire, and motion. The next phase seems to be connecting homeowners with service pros for different tasks around the home, after all, repairs are a form of prevention. With this next phase, insurers are entering a crowded space but for a change, they have an edge.

This paper explores recent events surrounding the connected home ecosystem covering Porch and Perch and Better and Blend to highlight how unicorns, like insurers, are blending industry borders with at least one insurer building a castle in the wild.