The Hartford names Claire Burns CMO

The Hartford has appointed Claire Burns chief marketing and communications officer effective Sept. 1. Burns will report directly to Chairman and CEO Christopher Swift. She succeeds Kathleen Bromage, who is currently chief marketing and communications officer and head of the company’s Hartford Next transformation initiative. Bromage will remain in an advisory role and continue to oversee Hartford Next through the end of the year.

Most recently, Burns served as chief marketing officer for Prudential International, overseeing brand, marketing, digital transformation, product management and business strategy, with a focus on accelerating the company’s growth in Japan, China, India, Indonesia, Brazil, Mexico and Argentina. Prior to that, she spent more than seven years at MetLife as chief customer officer and held leadership roles at ALICO (a former subsidiary of AIG), Lincoln Financial, and Aetna.

Since joining The Hartford in 2004, Bromage has held several senior leadership roles in marketing, strategy, and digital. She has served as chief marketing and strategy officer for Small Commercial, chief marketing, and strategy officer for Personal Lines and senior vice president of e-business. She’s been a tireless advocate for talent development, diversity, equity and inclusion as both a founding member of the Professional Women’s Network Employee Resource Group and an ongoing sponsor of the Young Professionals Employee Resource Group.