Tend completes Series B

Tend will use the funding to build new studios across the country over the course of 2021, expanding its five existing locations in New York to over 20 in new metro areas, starting with Boston and Washington DC. The company will also debut its first suite of oral care products.

Tend raised its funding against the backdrop of the COVID-19 pandemic. After closing its studios in March, it reopened in June with a reimagined patient journey that prioritized safety while retaining an elevated experience. In 30 days, new patient appointments had recovered by 85%. Today, Tend’s revenue has recovered by over 150%.

“New York has proved to be the perfect place to start our business, and we’re proud to be part of the city’s ongoing recovery story. Dentistry is a vital service, and our deep investment in technology gives us the ability to provide a safer experience for our patients. With the backing of our partners, we look forward to bringing the Tend experience to new cities and into people’s homes across the country.” – CEO and co-founder of Tend, Doug Hudson.

“Tend is recreating the entire dental experience to ensure patients look forward to visiting the dentist, and Doug Hudson is a seasoned entrepreneur that can truly bring this vision to life,” said John Lyman, partner at GV. “The company’s unique approach, experienced executive team, and early traction will allow Tend to reach customers nationally as they continue to expand and bring better oral healthcare experiences to more people.”    

Tend first launched in October 2019 with a new approach to oral care, infusing hospitality elements into the patient experience with offerings like visit customization and price transparency.