Direct Line Group is UK's largest retail general insurer, owning brands such as Direct Line, Churchill and Green Flag.

The new Direct Line products allow customers to manage their policy digitally.

Aviva has formalized the terms of its acquisition.

If the deal goes through, the merged group would have about a fifth of the motor insurance market.

Direct Line confirmed it received the unsolicited and conditional offer on November 19.

The UK-based insurer hopes to deliver an additional £50 million of cost savings next year.

The company is confident in achieving at least £100 million in gross cost savings by the end of 2025.

The new products will be specifically designed for price comparison websites.

Maz joins the Group from Aviva.

Both appointments are subject to regulatory approval.

The news comes after two rejected attempts by Ageas to acquire Direct Line.

The new offer values the UK company at approximately £3,171 million.

The deal would value the UK company at approximately £3.1 billion.

Darwin is run by a small end-to-end team of 50 people.