Surer raises $1 million
Surer, the startup helping insurance stakeholders automate processes and drive network collaboration, has raised $1 million in a seed round of funding from Norwegian private investment company Kistefos, Markel Corporation through its investing arm Markel Digital Investments, and an angel investor.
Launched in September 2020, Surer is a cloud-based platform that has created a digital ecosystem where insurance intermediaries and insurers can improve workflows, processes, recruitment and distribution of products.
“We are pleased to have strong investors onboard who share our vision to solve the problem of a huge mismatch in demand and supply in a US$1.7 trillion dollar general insurance industry. With the new funds, we believe Surer can further capitalize on our unique position to build a fully connected digital ecosystem that drives a ‘triple-win’ situation where policyholders can be served with greater quality because of a highly efficient intermediary sales force that can now scale their business without impediments which ultimately delivers more business for Insurers. This digital ecosystem will eventually include merchants who wish to package insurance with the products they are selling. Kistefos has a strong track record and understanding of support for its portfolio companies while the commitment of an influential industry player like Markel confirms the potential of our business and solution.” – Surer co-founder Gordon Tay.