Sureify sales team continues expansion to meet growing demand

Insurtech pacesetter onboards two new Directors of Sales with vast experience in insurance, technology and innovation

SAN JOSÈ, CA — As the life insurance industry evolves to meet customer demand, insurtech companies like Sureify are lighting the way – and growing exponentially as a result. To keep up with demand, Sureify has hired John Pattison and Steve Schmutz — both seasoned entrepreneurs and industry veterans — to provide guidance to carriers ready for digitization.

These two new Directors of Sales will guide, educate and consult with carriers, helping them to manage growth through digitization. Their unique backgrounds will directly contribute to Sureify clients’ success, and the overall advancement of the life insurance industry.

With experience at companies like Unum, IBM, Ebix, and GE, John Pattison was an early tech innovator for the insurance industry. He was instrumental in developing CRM and agency management systems in 2004, long before the true emergence of the insurtech industry. He also brings a history of SaaS, cloud, and consultative sales experience and four successful go-to-market launches to his new position.

Pattison sees the future full of possibilities for Sureify. “Sureify has been very strategic in its approach to growth, which is reflected in the value the team and technology are delivering to our customers. The focus has been on continually reinvesting in product and supporting services before pushing to market. Our culture is oriented around the success of our customers–a foundational aspect of Sureify’s continued growth.”

Steve Schmutz comes to Sureify with a history of providing sales, advisory services and guidance in areas of SaaS, regulatory compliance and implementation of cutting-edge software systems.  As the CEO and founder of ClaimWire, he grew his business into the industry’s most recognized API solution for workers’ compensation state forms.

He has developed a passion for the insurtech industry and the possibility that remains untapped. “I really love the small, innovative disrupter space. And that’s what I saw from Sureify. I like that the company is very much a leader in the space. So no matter where they go, they’re still first, and that makes Sureify an exciting company to be working with.”

Bryan Padgette, Sureify Senior Vice President, shared the company’s excitement about the new leaders on the Sales team. “For life insurers, there’s so much potential inherent in digitization, he explained. “John and Steve are both seasoned problem solvers who will help Sureify continue to serve the industry. I’m confident that they both will make a real, measurable impact for every carrier they work with.”

About Sureify

Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers with one enterprise platform: Lifetime. We enable omnichannel sales with LifetimeAcquire, a product that drives placement rates via quoting, e-application, automated underwriting, and new business transmission. With LifetimeService, insurers are offering their in-force customers comprehensive self-service portals and native applications. Lastly, the product that started it all, LifetimeEngage, fosters a lifelong relationship between carriers and their policyholders with multifaceted engagement programs and analytics, leading to greater lifetime value of each policyholder.  For more information visit:

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