Stuff X 3

A new mobile-first product insurance startup called Back Me Up has been launched in the UK to allow customers under the age of 50 to insure up to three key items for the monthly fee of £15. Think: Customers take a picture of their 3 favorite things. Customers upload pictures to app. Customers swipe to protect. One small thing, if “you aren’t careful with your things”, your claim will be denied, whatever that means. Take note of Back To You, a reward scheme launched alongside the app that offers customers the chance to earn ‘points going on cash’ when they recommend the app to a friend. Brought to you by Ageas, your UK partner in insurance.